Pricing
ROSéA is committed to being transparent with its customers, which is why we disclose our costs. The price breakdown will help you understand precisely what you are paying for so you can be sure that it is a fair price.
The ‘real cost’ of the item comprises:
- Fabric: We choose high-quality certified fabrics that are produced in Europe. Tight safety regulations ensure better safety standards for workers, so we are sure that the fabrics that we use did not harm any people during manufacturing. It also allows us to have a smaller carbon footprint since we do not need to ship them across the world.
- Hardware: We only use metal hardware, which can be infinitely reused after the end of the garment’s life.
- Production: We have carefully chosen our manufacturer, which is a small family-owned place. We have personally checked the working conditions of workers and are sure they are paid fairly. Our garments require significant experience, attention to detail, and great care to be made, which results in high labor costs.
- Transportation: This comprises the cost of transporting all the components to the manufacturer and the warehouse. It does not, however, include the shipping cost of the garment from the warehouse to the customer.
- Packaging: Our packaging is FSC certified and made of recycled materials. Even though it is compostable, we recommend you find creative ways to reuse it or send another package with it to prolong its life. Our products also come with a satin bag to store your beautiful lingerie; please do not throw it away and reuse it to store the item or other things.
Traditionally fashion brands apply a margin between 4-6 due to the wholesale model. This means that the raw cost of the item is multiplied by three to get a wholesale price and then again by three to get the final retail price. Being a direct-to-consumer brand, we can bypass the wholesale markup and offer you better prices. Unfortunately, being a very small brand at this stage, we have to charge a 3.5 markup on our’ real cost’ as it is more challenging to cover the other expenses (like product development, employees, legal, warehouse, …) with such a small quantity of production. However, as we grow bigger and increase our quantities, we will be able to charge a lower margin to cover the costs: 2.5-3 margin.
Materials
- Lace: Our lace comes from Cuggiono in Italy. The factory was established in 1969 and has mastered its lace craft over the years. They are now one of the leading companies in recycled lace.
- GRS and OEKO-TEX certified, 81% Polyamide 19% Elastane
- Satin: Our satin comes from Olgiate Comasco in Italy. The factory was built in 1898 and has extensive experience in manufacturing the highest quality fabric with rigorous safety and well-being standards for its workers.
- GRS and OEKO-TEX certified, 92% Polyester 8% Elastane
- Lining: Our lining comes from Barcelona in Spain. The factory focuses on manufacturing the highest quality product without compromising workers' well-being.
- GRS and OEKO-TEX certified, 93% Polyester, 8% Elastane
- Labels: Our labels are made in Guimaraes, Portugal. The factory was established in 1991 and has focused on keeping its family values while creating top-quality labels.
- GRS-certified, 100% Polyester
- Hardware: Our hardware comes from Millery in France.
100% metal, Gold plated
Why do we use polyester?
We wish we would not have to use any polyester in our products; however, the materials for lingerie production are still quite a bit behind in terms of sustainability. Many brands say they use silk and therefore are more sustainable, but in reality, they use a silk blend fabric. Silk is a very rigid fabric, which is not suitable for lingerie production unless it has some percentage of elastane in it to make it more flexible. The addition of elastane (synthetic fiber made of polyurethane) completely removes the natural biodegradable properties of silk, which therefore takes away a colossal sustainability factor. The fabric will also shed microplastics during a wash. Unfortunately, we have not yet been able to find the perfect fabrics that would provide a great fit and be completely natural. We decided to opt for GRS recycled standard fabrics at the moment to ensure that the fabric was made of verified recycled materials and met strict social and environmental requirements on chemicals used in production.
Our Factory
Number of employees: 60
Founded in: 1983
Location: Coimbra, Portugal
This small family-owned factory has almost 40 years of extensive experience and expertise in lingerie manufacturing. During our visit to the factory, we had the privilege to speak with all the employees. We saw their positive energy and love for their work. We found out that people do not quit their job at the factory but only leave to retire at the end of their careers. This really shows that the workers are treated with the highest standard and have a warm and family-like environment.
